#VERIFY EMAIL VALIDITY VERIFICATION#

However, instead of focusing on the part of the address that goes after the symbol, it focuses on the part before it. As such, it’s similar to the previous step. The goal of this step is to validate that the specific mailbox exists and can accept messages. The last but certainly not least important step of email validation involves mailbox validation.

While this step is technically complicated, validation services automate it from start to finish, so marketers don’t have to worry about how domain names and mail servers work to improve the performance of their marketing campaigns. Without this step, you would almost certainly lower your sender reputation score by attempting to send messages to non-existing addresses, only to have them bounce back. The goal here is to verify whether the domain name exists and accepts emails. If you have an address like the domain name is. The domain name is the part of the address that comes after the symbol. Step 2: Domain VerificationĪfter verifying the syntax of collected addresses, most validation services proceed to check the DNS records associated with the domain name of each address.

#VERIFY EMAIL VALIDITY VERIFICATION#

The good news is that mail addresses follow a relatively simple set of rules that an email verification test can automatically apply to answer the question, “Is email valid?” This step alone is often enough to improve the deliverability of large lists of addresses significantly. (Yahoo addresses can’t start with a number).Here are some examples of addresses that contain mistakes: When asked to enter their address, users sometimes make a mistake and don’t notice that the address they’ve entered contains a typo or formatting error.

Still, even though different email list validation services apply different validation techniques, the general process can be broken down into the following three steps. If you’re wondering how does email validation work, you’ll find many answers and a long list of validation options. This report shows which email addresses are valid, those that may result in a bounce, and those that contain errors. The service processes the entire list at one time and may provide you with a clean list that shows only the deliverable and valid addresses.Īfter the service has performed the verification, it provides a report of its findings. Bulk list checking: Large lists can be uploaded to some services.Check individual addresses: For marketers that are just starting or that have a small marketing list, addresses can be verified one at a time using an online verification tool.Real-time feedback: Some marketers add an API to their web forms that collects addresses and automatically verifies them when a visitor enters their address in the form.There are several methods you can use to check if an email is valid: And the service does all this without sending a message to the address. After determining if the email address uses the correct format, the service checks if the address exists on a reliable domain and if the inbox accepts incoming mail. All the marketer does is upload a copy of their mailing list, and the service performs an email validation check of all the addresses in the list. Most marketers use a service to verify their lists to avoid these obstacles. These undeliverable emails hurt the marketer’s sender score, and the marketer may find their business on a block list. When messages aren’t deliverable, those messages may end up in someone’s spam folder or be bounced back to the sender. Marketers use email list validation to ensure that their mailings are delivered to the intended recipients. To prevent most of their messages from ending up in the spam folder and improve email deliverability, marketers need to take care of their mailing lists by performing email address validation regularly.

That’s bad news for all marketers and the digital businesses whose marketing campaigns they manage. If you allow it to get too low, your service provider may kick you from their platform. What’s more, they also lower your sender reputation. And the result is always the same: low deliverability and open rates, which, in turn, lead to a worse return on investment from your marketing campaigns.

Confirmation emails become buried under a pile of spamīecause marketing lists degrade over time, over 50 percent of emails are labeled as spam, regardless of whether they are spam or not.

There are many reasons why marketing lists degrade over time: In other words, 100,000 valid addresses are guaranteed to become less than 80,000 valid addresses within just one year. The problem is that lists of addresses degrade at a rate of around 22 percent each year. Why? Because email is the channel that produces the highest return on investment for marketers, generating $38 for every $1 spent. Why Is Email Validation Important and Who Uses It?įor digital marketers, collected email addresses are everything.

Verify email validity